BLOG: Unique Identity in an Oversaturated Music Landscape

Unique Identity in an Oversaturated Music Landscape

With the advent of music platforms like Spotify and Pandora, no one can doubt that today’s musical landscape is a far cry from days past. But just as radio, records, and CDs fundamentally changed how we imbibe music, so too has the digital medium tampered with this ever-shifting formula. 

With melodies and beats crying out to our ears from so many new angles, breathing identity into music is more competitive than ever.

Musical success today is survival of the fittest, and creative voices that rise to the top are, in the traditional sense of the word, awesome. Here are a few singers who have used their unique identities to reach varying levels of fame, exemplifying the sheer power of identity in an oversaturated world.


No Mono

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This altogether mysterious Australian duo mesmerizes listeners with their vocalist’s breathy falsetto. These vocals are often set to a backdrop of melancholic 80s-movie-style musical buzzing -- in a good way! This is music with a purpose, and that purpose is not to score a house party. Poignant and moving stuff.


Shiva and the Hazards

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For some artists, achieving identity is not purely a search with arms thrust forward. Shiva and the Hazards makes a bold inventory of psychedelic melodies past, reinvigorating select styles from mid-late-20th-Century rock with a good splash of nearly nasal, yet righteous 21st-Century indie tenor.


Hotel Apache

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The true meaning of the name remains secret, but their style is indeed native to the US. Hotel Apache’s half-retro vibe is reminiscent of very American musical inventions by the likes of Michael Jackson and higher-quality boy bands. Imagine if Bruno Mars’ “Just the Way you Are” spoke a bit less meretriciously to a young man’s pursuit of hopeless romance. Now you’re in Hotel Apache territory. 


Kaleida

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Keyboardist Cicely Goulder is no doubt a talented musician, but the infatuation with Kaleida lies in this duo’s other half. If Christina Wood’s singing voice is not sultry, then nothing can be. The sonorous resonance of her weighty contralto begs inevitable comparison with Enya, of whom Wood is some kind of dark, seductive twin.


- Drew Mortier