Why it is important to do it for the culture
When I was a kid record labels were fun as hell. They threw awesome parties, did really creative merch collaborations and really did an awesome job unifying the musical community. For the first time in what seems to feel like ages, this feeling of excitement is back again within the music industry. Music is more global then it has ever been and fans now have the ability to connect with one another in different countries with varying religions and governments - It is a beautiful time. The creativity and vivaciousness that can make music companies so unique and culturally important are now more necessary than ever.